Learn by Topic: Communication

Sermon_On_The_Mount_CopenhagenModern Oration: Deceit and Manipulation in the Public Square

Aristotle articulated three basic ‘levers’ of persuasion in public oration: Logos, Pathos and EthosLogos (‘reason or order’) is the use of reason/logic and facts to advance an argument.  Pathos (‘emotion or feeling’) seeks to arouse emotions to win arguments.  Ethos (‘character’) is the use of personal character or group connections/solidarity to win arguments.