Learn by Topic: Communication
Modern Oration: Deceit and Manipulation in the Public Square
Aristotle articulated three basic ‘levers’ of persuasion in public oration: Logos, Pathos and Ethos. Logos (‘reason or order’) is the use of reason/logic and facts to advance an argument. Pathos (‘emotion or feeling’) seeks to arouse emotions to win arguments. Ethos (‘character’) is the use of personal character or group connections/solidarity to win arguments.